dragonflyROAR » user-generated content

dragonflyROAR » user-generated content http://www.dragonflyroar.com my meanderings through a digital life Wed, 08 Sep 2010 17:32:30 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Busted: Another “Consumer-Generated Ad” Myth http://www.dragonflyroar.com/2010/02/10/busted-another-consumer-generated-ad-myth-advertising-lab-future-of-advertising-and-advertising-technology/ http://www.dragonflyroar.com/2010/02/10/busted-another-consumer-generated-ad-myth-advertising-lab-future-of-advertising-and-advertising-technology/#comments Wed, 10 Feb 2010 22:15:28 +0000 admin http://www.dragonflyroar.com/?p=649 An interesting article on user-generated content.

Busted: Another “Consumer-Generated Ad” Myth – Advertising Lab: future of advertising and advertising technology.

“There are a lot of things agencies should be worrying about…. But the whole “random consumers are taking over Mad Ave” myth isn’t one of them.

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