dragonflyROAR » Social Media http://www.dragonflyroar.com my meanderings through a digital life Wed, 08 Sep 2010 17:32:30 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 American Apparel does Social Media http://www.dragonflyroar.com/2010/03/18/american-apparel-does-social-media/ http://www.dragonflyroar.com/2010/03/18/american-apparel-does-social-media/#comments Thu, 18 Mar 2010 19:50:24 +0000 admin http://www.dragonflyroar.com/?p=680

But what makes this special – they did it well! Beyond merely gathering fans on Facebook, the company truly embraces their community asking for their photo’d looks and then publishing them via Lookbook.nu. Read the case study here.

Think the new fashion publishing market shift has just been introduced.

Share/Bookmark

]]> http://www.dragonflyroar.com/2010/03/18/american-apparel-does-social-media/feed/ 0