25.May.2010 Lessons from Fashion’s Free Culture
This is a really great TED video – Johanna Blakley discusses how innovation and copyright are related…especially how the digital age has blown up the paradigm…she has a chart, you’ll see.
18.Mar.2010 American Apparel does Social Media
But what makes this special – they did it well! Beyond merely gathering fans on Facebook, the company truly embraces their community asking for their photo’d looks and then publishing them via Lookbook.nu. Read the case study here. Think the new fashion publishing market shift has just been introduced.