dragonflyROAR » Advertising

On Death and Dying: the five stages of post digital grief

admin — Wed, 05 May 2010 18:19:23 +0000

“I think the problem lies in the fact that the great concept traditionalists are looking for is no longer a smart headline. It’s not a visual solution. Frankly, it’s not a message at all. The great concept is now an experience.”
– Mark Fairbanks

Adrants debates crowdsourcing creative

admin — Wed, 24 Mar 2010 20:37:16 +0000

“An idea is powerful. Many people view ideas as currency. They will bank them and save them for their own personal future use. Sharing/donating ideas is a big shift in mindset. But sharing/donating can lead to a better final product. Not always but it can.

It’s very healthy that conversations such as the one Edward took part in are happening. More are needed. Many, many more. Things are not going to change overnight but things do, and will, and need to change. Whether agencies like it or not. So it would behoove as many as possible to, ahem, “join the conversation.” ”

You can read the full article here

Joy and Success

admin — Fri, 29 Jan 2010 16:35:19 +0000

I came across this post on American Copywriter and it’s so in line with a conversation I’ve been having with my sister. A great TED video – via a funny delivery guy: “Wait, what’s that you say? I don’t have to get excited about finally getting client approval on work that they limited and I know to be mediocre? Um, sweet.”