dragonflyROAR » YouTube

Summary of Old Spice Genius

admin — Thu, 15 Jul 2010 17:34:59 +0000

This is a great article summarizing the how and why the Old Spice viral marketing campaign has been such a tremendous success:

1. cheap // 2. quick // 3. funny // 4. personalized

50 Years of Docs

admin — Wed, 07 Apr 2010 20:28:11 +0000

Getting my first pair of Dr Martens was like receiving my first communion (during my hey-day I think I had upwards of six pairs, in different colors and styles – in fact, I still have my first pair and refuse to part with them).

So of course, I love their 50 Year Anniversary Campaign – asking 10 bands to cover a cult classic and 10 director to create the videos. Fantastic stuff. The Noisettes cover of the Buzzcocks Ever Fallen In Love with Someone – genius.

Drama Queen

admin — Mon, 05 Apr 2010 20:22:41 +0000

Love this.

The New Dork

admin — Fri, 19 Mar 2010 19:49:02 +0000

THE NEW DORK – Entrepreneur State of Mind (Jay-Z ft Alicia Keys Spoof) | grasshopper.com

Got this from @Tpapi – love it.

The Bing Solution

admin — Tue, 09 Feb 2010 20:02:36 +0000

Google Search Story – “The Bing Solution”