dragonflyROAR » Viral http://www.dragonflyroar.com my meanderings through a digital life Thu, 15 Jul 2010 17:35:46 +0000 en hourly 1 http://wordpress.org/?v=3.0 Summary of Old Spice Genius http://www.dragonflyroar.com/2010/07/15/summary-of-old-spice-genius/ http://www.dragonflyroar.com/2010/07/15/summary-of-old-spice-genius/#comments Thu, 15 Jul 2010 17:34:59 +0000 admin http://www.dragonflyroar.com/?p=889 This is a great article summarizing the how and why the Old Spice viral marketing campaign has been such a tremendous success:

1. cheap // 2. quick //  3. funny // 4. personalized

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]]> http://www.dragonflyroar.com/2010/07/15/summary-of-old-spice-genius/feed/ 0 This is why I love the Interwebs http://www.dragonflyroar.com/2010/03/23/this-is-why-i-love-the-interwebs/ http://www.dragonflyroar.com/2010/03/23/this-is-why-i-love-the-interwebs/#comments Tue, 23 Mar 2010 20:40:44 +0000 admin http://www.dragonflyroar.com/?p=701

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]]> http://www.dragonflyroar.com/2010/03/23/this-is-why-i-love-the-interwebs/feed/ 0 The New Dork http://www.dragonflyroar.com/2010/03/19/699/ http://www.dragonflyroar.com/2010/03/19/699/#comments Fri, 19 Mar 2010 19:49:02 +0000 admin http://www.dragonflyroar.com/2010/03/19/699/ THE NEW DORK – Entrepreneur State of Mind (Jay-Z ft Alicia Keys Spoof) | grasshopper.com

Got this from @Tpapi – love it.

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]]> http://www.dragonflyroar.com/2010/03/19/699/feed/ 0 Busted: Another “Consumer-Generated Ad” Myth http://www.dragonflyroar.com/2010/02/10/busted-another-consumer-generated-ad-myth-advertising-lab-future-of-advertising-and-advertising-technology/ http://www.dragonflyroar.com/2010/02/10/busted-another-consumer-generated-ad-myth-advertising-lab-future-of-advertising-and-advertising-technology/#comments Wed, 10 Feb 2010 22:15:28 +0000 admin http://www.dragonflyroar.com/?p=649 An interesting article on user-generated content.

Busted: Another “Consumer-Generated Ad” Myth – Advertising Lab: future of advertising and advertising technology.

“There are a lot of things agencies should be worrying about…. But the whole “random consumers are taking over Mad Ave” myth isn’t one of them.

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