Archive for the "Viral" Category

15.Jul.2010 Summary of Old Spice Genius

This is a great article summarizing the how and why the Old Spice viral marketing campaign has been such a tremendous success: 1. cheap // 2. quick //  3. funny // 4. personalized

23.Mar.2010 This is why I love the Interwebs

“Weird: The Al Yankovic Story” from Aaron Paul

19.Mar.2010 The New Dork

THE NEW DORK – Entrepreneur State of Mind (Jay-Z ft Alicia Keys Spoof) | grasshopper.com Got this from @Tpapi – love it.

10.Feb.2010 Busted: Another “Consumer-Generated Ad” Myth

An interesting article on user-generated content. Busted: Another “Consumer-Generated Ad” Myth – Advertising Lab: future of advertising and advertising technology. “There are a lot of things agencies should be worrying about…. But the whole “random consumers are taking over Mad Ave” myth isn’t one of them.