1. cheap // 2. quick //  3. funny // 4. personalized

I’ve had some experience with SCVNGR – not only are they great people – but their platform is pretty stellar.  I’m excited that they are getting such great local exposure with The Boston Globe Trek – they are homegrown after all.

Good luck to all – I am planning on kicking some arse.

My intention is to start chronicling how the project is going  - to track the challenges and the triumphs – so it seemed appropriate to extend a formal introduction.

And with that: Hello!

I like the idea that he lays out – the content marketing director is in essence the editor-in-chief.

Truth be told, lately I’ve felt a lot like my own editor-in-chief flying blindly without an editorial calendar.

Meet Leroy Stick – the man behind @BPGlobalPR. His press release is a lot of brilliant – and a reflection on how important social media is for our culture:

“So what is the point of all this?  The point is, FORGET YOUR BRAND.  You don’t own it because it is literally nothing.  You can spend all sorts of time and money trying to manufacture public opinion, but ultimately, that’s up to the public, now isn’t it?

You know the best way to get the public to respect your brand?  Have a respectable brand.  Offer a great, innovative product and make responsible, ethical business decisions.”

Read the entire press release here >>

Now, groups are banding together to address the issue – in a true geek call to arms. The most popular as of late, Diaspora* “will let users set up their own personal servers, called seeds, create their own hubs and fully control the information they share.” (Read the NYTimes article here).

It is easy to take for granted just how much personal information Facebook contains – personal information that they actually claim as their own.  It will be interesting to see how the backlash plays out – there is a group advocating for a Facebook protest day next month, and other groups are coming out to say they’re already ahead of Diaspora*’s goals.

As @evanmcd pointed out in our talk last night – Facebook is like this decades AOL. Remember when it seemed impossible to get online without being on AOL??

Indeed, the times they change.

But what makes this special – they did it well! Beyond merely gathering fans on Facebook, the company truly embraces their community asking for their photo’d looks and then publishing them via Lookbook.nu. Read the case study here.

Think the new fashion publishing market shift has just been introduced.