15.Jul.2010 Summary of Old Spice Genius
This is a great article summarizing the how and why the Old Spice viral marketing campaign has been such a tremendous success: 1. cheap // 2. quick // 3. funny // 4. personalized
13.Jul.2010 The Boston Globe Trek
I’ve had some experience with SCVNGR – not only are they great people – but their platform is pretty stellar. I’m excited that they are getting such great local exposure with The Boston Globe Trek – they are homegrown after all. Good luck to all – I am planning on kicking some arse.
28.Jun.2010 The Birth of @FortPointBoston
Many of you already know about my pet project FortPointBoston – for those who don’t – I have created a new page on dfly as background. My intention is to start chronicling how the project is going - to track the challenges and the triumphs – so it seemed appropriate to extend a formal introduction. [...]
15.Jun.2010 The Content Grid
This is a really interesting post by Joe Chernov of Jess3 – explaining the origins of the content marketing infographic: “it plots content type and distribution channel across two dimensions: who should create it (a single owner or the entire staff) and how it should be distributed for maximum impact on the sales funnel.” I like the idea [...]
03.Jun.2010 Meet Leroy Stick
Meet Leroy Stick – the man behind @BPGlobalPR. His press release is a lot of brilliant – and a reflection on how important social media is for our culture: “So what is the point of all this? The point is, FORGET YOUR BRAND. You don’t own it because it is literally nothing. You can spend [...]
13.May.2010 The Facebook Backlash: A Geek Call to Arms
While walking through the common last night, @evanmcd and I tried to figure out what was going to be the next big thing. That lead into a discussion around privacy and Facebook (I know us geeks are kind of cliche). Now, groups are banding together to address the issue – in a true geek call [...]
26.Apr.2010 5 Days without Social Media?
I shudder! But the folks at The Next Great Generation went through with it: read their experience here.
19.Mar.2010 The New Dork
THE NEW DORK – Entrepreneur State of Mind (Jay-Z ft Alicia Keys Spoof) | grasshopper.com Got this from @Tpapi – love it.
18.Mar.2010 American Apparel does Social Media
But what makes this special – they did it well! Beyond merely gathering fans on Facebook, the company truly embraces their community asking for their photo’d looks and then publishing them via Lookbook.nu. Read the case study here. Think the new fashion publishing market shift has just been introduced.