Archive for the "Experiential Marketing" Category

05.May.2010 On Death and Dying: the five stages of post digital grief

“I think the problem lies in the fact that the great concept traditionalists are looking for is no longer a smart headline. It’s not a visual solution. Frankly, it’s not a message at all. The great concept is now an experience.” – Mark Fairbanks Read More >>

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11.Mar.2010 What does it take?

Last night I gave a presentation to the UMass Marketing Club in Amherst. I felt a little silly just doling out my words of wisdom…so I decided to rope in my colleagues at Jack for help. Here’s what they had to say…(forgive the audio this was guerilla Q&A)

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04.Mar.2010 Bhars Wisdom

Love this: “It takes a cruise ship a long time to turn around which is why people will start using smaller boats.”

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