15.Jul.2010 Summary of Old Spice Genius
This is a great article summarizing the how and why the Old Spice viral marketing campaign has been such a tremendous success: 1. cheap // 2. quick // 3. funny // 4. personalized
13.Jul.2010 The Boston Globe Trek
I’ve had some experience with SCVNGR – not only are they great people – but their platform is pretty stellar. I’m excited that they are getting such great local exposure with The Boston Globe Trek – they are homegrown after all. Good luck to all – I am planning on kicking some arse.
12.Jul.2010 Are Logos Dead?
A provocative post from Black Coffee: Logos are Dead? My response to the debate is below. Appreciate all the back and forth – @bhars – hoping you have something to offer as your logo king. “One thing that struck me -I think via @edwardboches — was the word BADGE. As we move further and further [...]
08.Jul.2010 The Stupids
“One of the painful things about our time is that those who feel certainty are stupid, and those with any imagination and understanding are filled with doubt and indecision.” – Bertrand Russell The more I grow, the more I realize that the Dunning-Kruger effect explains a lot.
28.Jun.2010 The Birth of @FortPointBoston
Many of you already know about my pet project FortPointBoston – for those who don’t – I have created a new page on dfly as background. My intention is to start chronicling how the project is going - to track the challenges and the triumphs – so it seemed appropriate to extend a formal introduction. [...]
27.May.2010 Tsunami Bill
Lately, Chray has been great about trying to cheer me up and keep up the good fight. Usually he’ll check in via email and if I don’t get an email, I leave him a voicemail as if I’m calling customer service to complain. Yesterday I told him that I was thinking about heading down to [...]
25.May.2010 Lessons from Fashion’s Free Culture
This is a really great TED video – Johanna Blakley discusses how innovation and copyright are related…especially how the digital age has blown up the paradigm…she has a chart, you’ll see.