dragonflyROAR » Content

Summary of Old Spice Genius

admin — Thu, 15 Jul 2010 17:34:59 +0000

This is a great article summarizing the how and why the Old Spice viral marketing campaign has been such a tremendous success:

1. cheap // 2. quick // 3. funny // 4. personalized

The Boston Globe Trek

admin — Tue, 13 Jul 2010 15:36:30 +0000

I’ve had some experience with SCVNGR – not only are they great people – but their platform is pretty stellar. I’m excited that they are getting such great local exposure with The Boston Globe Trek – they are homegrown after all.

Good luck to all – I am planning on kicking some arse.

Are Logos Dead?

admin — Tue, 13 Jul 2010 00:39:18 +0000

A provocative post from Black Coffee: Logos are Dead? My response to the debate is below. Appreciate all the back and forth – @bhars – hoping you have something to offer as your logo king.

“One thing that struck me -I think via @edwardboches — was the word BADGE. As we move further and further into a virtual existence, the idea of a badge becomes extremely important as a visual identifier.

The second thing that strikes me is the Dane S.’s comment about naming. Quick story – 15 years ago I worked at The Monster Board – now Monster.com. Jeff [Taylor] held to the belief that the name was what made the site rise above the fray of other career sites coming into being. Monster was unique and unexpected. It didn’t get lost as just another job site. Granted – it took marketing, great creative and an awesome Superbowl commercial – but it had an edge for ownership of the space.

His strategy always struck me….mostly because it was pretty simple.”

Read the full post here: Logos are Dead?

The Birth of @FortPointBoston

admin — Mon, 28 Jun 2010 20:44:35 +0000

Many of you already know about my pet project FortPointBoston – for those who don’t – I have created a new page on dfly as background.

My intention is to start chronicling how the project is going - to track the challenges and the triumphs – so it seemed appropriate to extend a formal introduction.

And with that: Hello!

The Content Grid

admin — Tue, 15 Jun 2010 18:45:17 +0000

This is a really interesting post by Joe Chernov of Jess3 – explaining the origins of the content marketing infographic: “it plots content type and distribution channel across two dimensions: who should create it (a single owner or the entire staff) and how it should be distributed for maximum impact on the sales funnel.”

I like the idea that he lays out – the content marketing director is in essence the editor-in-chief.

Truth be told, lately I’ve felt a lot like my own editor-in-chief flying blindly without an editorial calendar.

Lessons from Fashion’s Free Culture

admin — Tue, 25 May 2010 20:31:51 +0000

This is a really great TED video – Johanna Blakley discusses how innovation and copyright are related…especially how the digital age has blown up the paradigm…she has a chart, you’ll see.

My Strategic Plans

admin — Mon, 24 May 2010 18:16:59 +0000

Love this from @aguynamededdy

Too Many Cooks Visual

admin — Fri, 30 Apr 2010 18:38:17 +0000

Thanks to Mark Gallagher at Black Coffee for visualizing that irksome truth.

Olympic Pictograms

admin — Fri, 26 Feb 2010 18:39:25 +0000

“Designer Steven Heller traces the evolution of the tiny symbols for each Olympic sport since their appearance in 1936″ – NYTimes

Juliet turned me onto this – great stuff. I love being able to look at how design evolves – how it infects and affects culture.

Busted: Another “Consumer-Generated Ad” Myth

admin — Wed, 10 Feb 2010 22:15:28 +0000

An interesting article on user-generated content.

Busted: Another “Consumer-Generated Ad” Myth – Advertising Lab: future of advertising and advertising technology.

“There are a lot of things agencies should be worrying about…. But the whole “random consumers are taking over Mad Ave” myth isn’t one of them.