15.Jul.2010 Summary of Old Spice Genius
This is a great article summarizing the how and why the Old Spice viral marketing campaign has been such a tremendous success: 1. cheap // 2. quick // 3. funny // 4. personalized
13.Jul.2010 The Boston Globe Trek
I’ve had some experience with SCVNGR – not only are they great people – but their platform is pretty stellar. I’m excited that they are getting such great local exposure with The Boston Globe Trek – they are homegrown after all. Good luck to all – I am planning on kicking some arse.
12.Jul.2010 Are Logos Dead?
A provocative post from Black Coffee: Logos are Dead? My response to the debate is below. Appreciate all the back and forth – @bhars – hoping you have something to offer as your logo king. “One thing that struck me -I think via @edwardboches — was the word BADGE. As we move further and further [...]
28.Jun.2010 The Birth of @FortPointBoston
Many of you already know about my pet project FortPointBoston – for those who don’t – I have created a new page on dfly as background. My intention is to start chronicling how the project is going - to track the challenges and the triumphs – so it seemed appropriate to extend a formal introduction. [...]
15.Jun.2010 The Content Grid
This is a really interesting post by Joe Chernov of Jess3 – explaining the origins of the content marketing infographic: “it plots content type and distribution channel across two dimensions: who should create it (a single owner or the entire staff) and how it should be distributed for maximum impact on the sales funnel.” I like the idea [...]
25.May.2010 Lessons from Fashion’s Free Culture
This is a really great TED video – Johanna Blakley discusses how innovation and copyright are related…especially how the digital age has blown up the paradigm…she has a chart, you’ll see.
30.Apr.2010 Too Many Cooks Visual
Thanks to Mark Gallagher at Black Coffee for visualizing that irksome truth.
26.Feb.2010 Olympic Pictograms
“Designer Steven Heller traces the evolution of the tiny symbols for each Olympic sport since their appearance in 1936″ – NYTimes Juliet turned me onto this – great stuff. I love being able to look at how design evolves – how it infects and affects culture.
10.Feb.2010 Busted: Another “Consumer-Generated Ad” Myth
An interesting article on user-generated content. Busted: Another “Consumer-Generated Ad” Myth – Advertising Lab: future of advertising and advertising technology. “There are a lot of things agencies should be worrying about…. But the whole “random consumers are taking over Mad Ave” myth isn’t one of them.