“One thing that struck me -I think via @edwardboches — was the word BADGE. As we move further and further into a virtual existence, the idea of a badge becomes extremely important as a visual identifier.

The second thing that strikes me is the Dane S.’s comment about naming. Quick story – 15 years ago I worked at The Monster Board – now Monster.com. Jeff [Taylor] held to the belief that the name was what made the site rise above the fray of other career sites coming into being. Monster was unique and unexpected. It didn’t get lost as just another job site. Granted – it took marketing, great creative and an awesome Superbowl commercial – but it had an edge for ownership of the space.

His strategy always struck me….mostly because it was pretty simple.”

Read the full post here: Logos are Dead?

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So of course, I love their 50 Year Anniversary Campaign – asking 10 bands to cover a cult classic and 10 director to create the videos. Fantastic stuff. The Noisettes cover of the Buzzcocks Ever Fallen In Love with Someone – genius.

It’s very healthy that conversations such as the one Edward took part in are happening. More are needed. Many, many more. Things are not going to change overnight but things do, and will, and need to change. Whether agencies like it or not. So it would behoove as many as possible to, ahem, “join the conversation.” ”

You can read the full article here

But what makes this special – they did it well! Beyond merely gathering fans on Facebook, the company truly embraces their community asking for their photo’d looks and then publishing them via Lookbook.nu. Read the case study here.

Think the new fashion publishing market shift has just been introduced.

Busted: Another “Consumer-Generated Ad” Myth – Advertising Lab: future of advertising and advertising technology.

“There are a lot of things agencies should be worrying about…. But the whole “random consumers are taking over Mad Ave” myth isn’t one of them.