11.Mar.2010 What does it take?
Last night I gave a presentation to the UMass Marketing Club in Amherst. I felt a little silly just doling out my words of wisdom…so I decided to rope in my colleagues at Jack for help. Here’s what they had to say…(forgive the audio this was guerilla Q&A)
04.Mar.2010 Bhars Wisdom
Love this:
“It takes a cruise ship a long time to turn around which is why people will start using smaller boats.”
10.Feb.2010 Busted: Another “Consumer-Generated Ad” Myth
An interesting article on user-generated content.
Busted: Another “Consumer-Generated Ad” Myth – Advertising Lab: future of advertising and advertising technology.
“There are a lot of things agencies should be worrying about…. But the whole “random consumers are taking over Mad Ave” myth isn’t one of them.
09.Feb.2010 The Bing Solution
Google Search Story – “The Bing Solution”
29.Jan.2010 Joy and Success
I came across this post on American Copywriter and it’s so in line with a conversation I’ve been having with my sister. A great TED video – via a funny delivery guy: “Wait, what’s that you say? I don’t have to get excited about finally getting client approval on work that they [...]
