12.Jul.2010 Are Logos Dead?
A provocative post from Black Coffee: Logos are Dead? My response to the debate is below. Appreciate all the back and forth – @bhars – hoping you have something to offer as your logo king. “One thing that struck me -I think via @edwardboches — was the word BADGE. As we move further and further [...]
05.May.2010 On Death and Dying: the five stages of post digital grief
“I think the problem lies in the fact that the great concept traditionalists are looking for is no longer a smart headline. It’s not a visual solution. Frankly, it’s not a message at all. The great concept is now an experience.” – Mark Fairbanks Read More >>
07.Apr.2010 50 Years of Docs
Getting my first pair of Dr Martens was like receiving my first communion (during my hey-day I think I had upwards of six pairs, in different colors and styles – in fact, I still have my first pair and refuse to part with them). So of course, I love their 50 Year Anniversary Campaign – [...]
24.Mar.2010 Adrants debates crowdsourcing creative
“An idea is powerful. Many people view ideas as currency. They will bank them and save them for their own personal future use. Sharing/donating ideas is a big shift in mindset. But sharing/donating can lead to a better final product. Not always but it can. It’s very healthy that conversations such as the one Edward [...]
18.Mar.2010 American Apparel does Social Media
But what makes this special – they did it well! Beyond merely gathering fans on Facebook, the company truly embraces their community asking for their photo’d looks and then publishing them via Lookbook.nu. Read the case study here. Think the new fashion publishing market shift has just been introduced.
11.Mar.2010 What does it take?
Last night I gave a presentation to the UMass Marketing Club in Amherst. I felt a little silly just doling out my words of wisdom…so I decided to rope in my colleagues at Jack for help. Here’s what they had to say…(forgive the audio this was guerilla Q&A)
04.Mar.2010 Bhars Wisdom
Love this: “It takes a cruise ship a long time to turn around which is why people will start using smaller boats.”
10.Feb.2010 Busted: Another “Consumer-Generated Ad” Myth
An interesting article on user-generated content. Busted: Another “Consumer-Generated Ad” Myth – Advertising Lab: future of advertising and advertising technology. “There are a lot of things agencies should be worrying about…. But the whole “random consumers are taking over Mad Ave” myth isn’t one of them.