May 2010
1 post
Brand Values: Beliefs, Actions, Values →
A terrific post from my friends over at Black Coffee about Brand Value:
“[Consumers] are choosing brands whose meaning reflects their own sense of identity, making a statement about who they are, and what they stand for. By choosing one brand over another, consumers are creating their own personal narrative, “This is who I am.” It is, in essence, a shared reality between company and...