15.Jun.2010 The Content Grid
This is a really interesting post by Joe Chernov of Jess3 – explaining the origins of the content marketing infographic: “it plots content type and distribution channel across two dimensions: who should create it (a single owner or the entire staff) and how it should be distributed for maximum impact on the sales funnel.”
I like the idea that he lays out – the content marketing director is in essence the editor-in-chief.
Truth be told, lately I’ve felt a lot like my own editor-in-chief flying blindly without an editorial calendar.
