18.May.2010 Brand Values

This terrific post from my friends over at Black Coffee is definitely worth a read. We have definitely become a culture who takes its identity from the brands we consume. This is a little troubling, but it is the case. If I say to you “Apple, NPR, Banana Republic, HBO, Starbucks” you’d have a pretty good idea of the person I’m referring to – on a surface level of course.

I was especially pleased that they quoted Edward R. Murrow on the value of truthfulness.  Quick highlight:

Given how fast competitors can copy one another, brand value is moving from features and benefits to an expression of the companies beliefs and values, giving context and added relevance to the offering.

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