15.Jul.2010 Summary of Old Spice Genius
This is a great article summarizing the how and why the Old Spice viral marketing campaign has been such a tremendous success:
1. cheap // 2. quick // 3. funny // 4. personalized
13.Jul.2010 The Boston Globe Trek
I’ve had some experience with SCVNGR – not only are they great people – but their platform is pretty stellar. I’m excited that they are getting such great local exposure with The Boston Globe Trek – they are homegrown after all.
Good luck to all – I am planning on kicking some arse.
12.Jul.2010 Are Logos Dead?
A provocative post from Black Coffee: Logos are Dead? My response to the debate is below. Appreciate all the back and forth – @bhars – hoping you have something to offer as your logo king.
“One thing that struck me -I think via @edwardboches — was the word BADGE. As we move further and further into a virtual existence, the idea of a badge becomes extremely important as a visual identifier.
The second thing that strikes me is the Dane S.’s comment about naming. Quick story – 15 years ago I worked at The Monster Board – now Monster.com. Jeff [Taylor] held to the belief that the name was what made the site rise above the fray of other career sites coming into being. Monster was unique and unexpected. It didn’t get lost as just another job site. Granted – it took marketing, great creative and an awesome Superbowl commercial – but it had an edge for ownership of the space.
His strategy always struck me….mostly because it was pretty simple.”
Read the full post here: Logos are Dead?
08.Jul.2010 The Stupids
“One of the painful things about our time is that those who feel certainty are stupid, and those with any imagination and understanding are filled with doubt and indecision.” – Bertrand Russell
The more I grow, the more I realize that the Dunning-Kruger effect explains a lot.
29.Jun.2010 Bienvenida Chrando!
Me: Do you have a baseball bat next to your bed?
Chrando: Among other things..
Me: What things?
Chrando: Ka-ra-tay
Me: You have karate next to your bed?
Chrando lifts his shirt to show me his leather black belt.
28.Jun.2010 The Birth of @FortPointBoston
Many of you already know about my pet project FortPointBoston – for those who don’t – I have created a new page on dfly as background.
My intention is to start chronicling how the project is going - to track the challenges and the triumphs – so it seemed appropriate to extend a formal introduction.
And with that: Hello!
15.Jun.2010 The Content Grid
This is a really interesting post by Joe Chernov of Jess3 – explaining the origins of the content marketing infographic: “it plots content type and distribution channel across two dimensions: who should create it (a single owner or the entire staff) and how it should be distributed for maximum impact on the sales funnel.”
I like the idea that he lays out – the content marketing director is in essence the editor-in-chief.
Truth be told, lately I’ve felt a lot like my own editor-in-chief flying blindly without an editorial calendar.
03.Jun.2010 Meet Leroy Stick
Meet Leroy Stick – the man behind @BPGlobalPR. His press release is a lot of brilliant – and a reflection on how important social media is for our culture:
“So what is the point of all this? The point is, FORGET YOUR BRAND. You don’t own it because it is literally nothing. You can spend all sorts of time and money trying to manufacture public opinion, but ultimately, that’s up to the public, now isn’t it?
You know the best way to get the public to respect your brand? Have a respectable brand. Offer a great, innovative product and make responsible, ethical business decisions.”
Read the entire press release here >>
27.May.2010 Tsunami Bill
Lately, Chray has been great about trying to cheer me up and keep up the good fight. Usually he’ll check in via email and if I don’t get an email, I leave him a voicemail as if I’m calling customer service to complain. Yesterday I told him that I was thinking about heading down to the Gulf to help with clean-up efforts.
Today – he sent me the following:
BP’s catastrophic oil spill got YOU down?
Clean-up Attempt (And Reason to Live) #79 . . . Tsunami Bill: A Hero Among Us
Right now, Tsunami Bill is being transported across the Louisiana Bayou in the back of a Heavy-Duty Ford F-350 pick-up with special re-enforced suspension (suck on it Howie Long!), toward a sky-high diving board scientists have strategically erected at the edge of the Gulf Coast.
There, he will say good-bye to friends, family, his girlfriend and long-time synchronized belly-flopping partner Calista Flockhart, as well as for some inexplicable reason, the entire cast of the hit MTV reality series Jersey Shore, before ascending the massive structure for what experts hope is a successful, though probably deadly, plunge that empties the Gulf of Mexico of all water, oil and annoyingly fragile sea life.
Absurd though this latest idea seems, officials at BP issued a statement just this morning, noting that they had ”exercised all reasonable means of clean-up, including reaching out to Bruce Willis and Ben Affleck for ideas, since those two guys did such a good job in saving the world from that killer asteroid in Armageddon”, and that they were left with no other choice but to sacrifice Tsunami Bill, whose constant presence at Hog Time! All You Can Eat Buffet in Shreveport had become “quite a nuisance” anyway.
